Working on Trust
Promoting contractor relations for the National Trust.

Video can have an emotional impact that can elevate its message above other forms of communication.

When we were asked to inform contractors working on specific National Trust sites of new health and safety requirements, we felt that video was the best medium to stress the unique features of these sites and the relevance of the regulations for that audience. The key was to persuade by the force of emotive argument rather than concentrate on the technical details that could be better delivered in paper-based materials.

The solution was to lead with a hard-hitting sequence of strong images that showed potential accidents waiting to happen.

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