Working for Wool: The IWS Development Centre
Positioning the International Wool Secretariat to its investors.

The International Wool Secretariat needed a way to promote its work to its investors while also promoting the benefits of wool in the market.

This effective corporate documentary showed investors how the IWS Development Centre had succeeded in managing projects jointly through its technical, design and marketing departments. Strong visual sequences show how this approach enables projects to reach the fashion stage quickly, ultimately contributing to an increase in the success of wool in the market place.

Rich in visuals and featuring a specially composed soundtrack, the video was dubbed into several languages for overseas distribution.

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