Internal Branding
Communications Strategy for the Leeds Initiative.

The Leeds Initiative is a partnership body established to foster co-operative projects in the city of Leeds through the alliance of local organisations from both the public and private sectors.

Having grown organically over ten years, the Initiative was made up of a great many disparate groups, many with their own identity.

Working in association with corporate identity experts, Thompson Design, we developed a communications strategy based on a simple new identity and a streamlined naming process for partnership groups, focused on the common link - Leeds.

The new branding emphasises the coherence of the Leeds Initiative, bringing its partner groups together to project the dynamism of the City's ongoing activities.

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