Visual Communications for Business


A Helping Hand

Video production explaining the Halifax's support for community projects.

When the Halifax wanted to feature its support for community projects and charities at its AGM and other conferences, we set out to feature as wide a range of projects as possible, to provide a broad overview of the support on offer.

To make the production process as efficient as possible, projects were shot on the lightweight DV-CAM video format. The crew of two, consisting of a producer and a cameraperson were able to shoot 14 projects across Britain in just 8 days. At each project the team was able to evaluate the work and devise a meaningful sequence to illustrate this.

The unobtrusive format also meant the crew was able to film in locations including a children's hospice where a conventional crew and equipment would have been disruptive.

The video was edited with animated captions revealing important facts and figures about the projects, making the video more effective in an exhibition context.

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Walnut Media Communications Ltd   Tel: 08707 427070