The Customer Experience / Leadership of Change
Supporting the business values of National Australia Group.

When National Australia Group wanted to launch their new business values campaign, we had less than a month to produce two short videos to support the process. We developed a simple programme format and embarked on a two week location shoot around the country to interview the participants.

In total, sixteen customers from across Britain were featured in 'The Customer Experience.' Their comments help staff to identify their own strengths when serving the customer and were used to prompt discussion at in-branch sessions. In the second video, 'Leadership of Change', we compiled interview comments from successful leaders from across the business.

These comments showed how the change environment is ever present and that approaching it with a positive attitude is a value all staff can adopt. Three different versions of the video were edited to maximise the impact of these messages among staff of different parts of the Group.

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