The video production process

An Overview of the Stages

Effective productions are usually the result of a good partnership between the client and us: a process of stating ideas and refining them, with a mechanism for receiving approval at each stage to check we are on the same wavelength. Below we provide an overview of the necessary stages.

Production Brief

The production brief is the basis for a shared understanding between Walnut Media and our client. It should clearly state the purpose of the production, the target audience and the central theme together with supporting ideas. It should explain how the production fits into a wider communication strategy and should cover the basic logistical considerations, such as the proposed distribution plan, production deadlines and budget.

Proposal

From the brief we will produce a proposal. This document contains our analysis of the communication needs together with our creative solution in the form of a treatment.

Script

Once the proposal has been approved, we will develop the script through further research and consultation with the client. Visits to locations are often required to assist this process.

Shoot

Prior to the shoot, the director visits the locations to consider logistical issues such as access and power sources. We issue call sheets that outline the shooting schedule to everyone involved. A client representative normally attends the shoot to provide assistance.

Editing & Post-Production

The footage is first 'digitised' and assembled to form an 'off-line' or draft version of the programme. This demonstrates the general shape and look of the programme. On client approval we proceed to the finished version at high quality. At this stage any special visual effects are added and the audio is dubbed to form the soundtrack, often with a commentary added.

Exhibition & Distribution

The finished programme then needs to be duplicated, distributed and exhibited. Though often neglected, this aspect should receive careful consideration. Frequently we co-ordinate multiple copying and packaging as well as the design and production of accompanying elements.

Measurement & Review

It is important to assess the effectiveness of a communication against its specified objectives. Measurement and review is an integral part of the production process. Information gained can be fed into subsequent projects. This may help to identify other communication needs and pinpoint any deficiencies to be corrected in future projects.

For further information on this topic, contact Walnut Media on 08707 427070.